Let’s face it online ads and pop-ups can be downright irritating and sometimes quite obtrusive to our online experience. If you are like me, you dream of the day when you can get rid of them altogether, or at the very least minimize their existence while you try to see who won the baseball game. But alas we do not live in such a world… or can we?
Adblocking technology is designed to do just as it is described – Block Ads. In this article, we will discuss what ad blockers are, how they are used by today’s consumer as well as their advantages and controversies.
What is an AdBlock?
Adblockers – Also known as content blockers – are sophisticated software components that help to eliminate ads from being displayed on the websites you browse. As a key component of an anti-malware solution like Web Companion ad blockers can be used on any key web browser including; Chrome, Firefox, Opera, and Internet Explorer.
Who uses AdBlockers
Reports indicate that the popularity of ad blockers is rising steadily among Internet users and is particularly popular with millennials, as they are the key demographic that frequent the Web most often.
Why AdBlockers are essential for your online presence
An ad blocker will help you remove most online ads, which will, in turn, will reduce the opportunity for malvertising attacks. Malvertising is the malevolent act of hiding certain types of malware within digital ads and then via ad-networks pushing those ads directly to popular websites.
Speed up your browser
Ads consume a significant amount of data. In fact, on some websites, upwards of 50% of the data being employed is being used downloading advertisements. When your ad blocker eliminates online ads, it frees up your browser to concentrate on loading only the relevant content of the site that you want to visit – in fact, your content will load at a considerably faster rate by as much as 40%.
Keep your privacy
Ad servers do not necessarily deliver ads solely – Ad servers may also gather a wide variety of personal information about you. Ad blockers can eliminate ad servers from being able to track you.
Better user experience
It goes without saying that the chief benefit of using ad blocker technology is for the user experience. With ad blocker technology, the user has a cleaner website, that is reader-friendly, transforming your online experience from one of frustration to one that is significantly more enjoyable.
AdBlocks and Controversies
Since ad blocker technologies are designed to eliminate pop-ups, ads, as well as auto-play videos and other annoying and distracting ads on websites you browse, ad blockers are not very popular with advertisers and publishers who depend on the advertising revenue that pop-ups generate.
Recently multiple lawsuits have been filed by website owners against manufacturers of ad blocking technologies. The plaintiffs arguing that blocking ads on websites have had a considerable negative impact on Internet advertising revenues.
The results of these court cases have been identical each, and every time, the court has upheld the user’s rights to decide which content and other information enter their computer systems and devices.
An ad blocker was considered as just another tool in a long list of online security and privacy tools that enable user’s to do this.
In conclusion, it is up to the user to decide how they feel about ad blocking technologies. While it is vital to help digital advertising to remain viable, protecting yourself from the dangers and of online advertising is of paramount importance.
To learn more about ad blocking technology, please visit the Web Companion website